Ever wondered how your personality type impacts your career?

Get FREE access to this masterclass

In this value-packed class, you’ll discover:
Why understanding your personality type is vital to choosing an enjoyable career.
If your personality type is the exact reason you’re unhappy at work.
What to do if your personality type isn’t the right fit for your current job.
Does your career match your personality type?
Taught by sought-after Rockport Institute Career Consultant and Director of Training
Shaina Keren MsED
No spam, ever. 
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40k+ Individual coached

Your dream career exists.
We’ll help you find it.

The Rockport Institute is the pioneer and leader in aptitude-based career coaching. Our accurate, comprehensive Pathfinder Career Design Method™ helps people of all ages and stages choose the perfect career.

Warning: You’ll probably end up looking forward to Mondays!

What is the Pathfinder Method™?Find a career coach
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You’re too unique and talented to settle for a boring career

Finding a career that fits your unique self can feel like an impossible task. With countless options and no clear method, many resort to guessing or trying their luck.

But for a decision that impacts your career (and where you spend a third of your life), shouldn't there be a better approach?

What if there was an objective, effective way to skip the confusion and hit-or-miss attempts — and make the right career choice with clarity and confidence?

Find a coach
A woman wearing a green shirt laughs heartily as she uses her phone, reflecting the joy of discovering her ideal job.
Our Mission

To take the guesswork and confusion out of career choices so you find the career that fits you like custom-made jeans

Many people guess their way through career choices, hoping for the best but ending up burnt out, unfulfilled, or demotivated. Our science-based approach changes that.  By understanding your brain's natural aptitudes, and matching these with your interests and personality, you get the insights and information to choose a fulfilling career where you’ll thrive.

A cheerful girl holds a notebook and pen, ready to explore her dream career with guidance from the Rockport Institute.
About the Rockport Institute

Setting the gold standard in career design

Founded by Nicholas Lore, the universally acknowledged inventor of career coaching, the Rockport Institute has spent the last 40 years developing the world’s most effective career coaching methodology. Based on the most advanced research in human behavior, the Pathfinder method has helped tens of thousands of people discover meaningful, satisfying, and enjoyable careers.

Relied on by high school graduates, college students,  entrepreneurs, HR professionals, and executives worldwide

42+
Years’ experience
40,000+
Individuals coached
17
Countries
90%
Clients achieved their desired results
Looking for career guidance?
Start here
Interested in becoming a certified Rockport Institute career consultant?
The Rockport Institute Career Consultant Certification

The Pathfinder Career Design Method™

The proven path to clear, confident & accurate career choices.

The key to career success starts with understanding what your brain naturally excels at, and then aligning these aptitudes with your interests, passions, and personality.

The Pathfinder Aptitude Assessment, based on advanced research in human behavior, measures your brain's inborn talents. As one of the only tests worldwide that evaluates 13 cognitive aptitudes, it provides unbiased foundation to make accurate career decisions.

Step 01
Pathfinder Assessment

You’ll start with the online Pathfinder Aptitude Assessment. This measures your brain’s natural strengths by assessing 13 cognitive aptitudes. The results form the foundation of your career coaching journey.

Step 02
Results Interpretation

Using the results, your career consultant shares detailed feedback. You’ll gain an enlightening understanding of your inborn aptitudes and how they relate to your life and career experience until now.

Step 03
Career Design

With your consultant’s guidance, you'll explore career options that align with your aptitudes, passions, interests, and goals. You’ll gain clarity on your ideal job and confidence to choose a career that’s perfect for you.

The Pathfinder Method(™) is the accurate, reliable & science-backed approach to choosing a fulfilling, enjoyable, and successful career

Accurate & Consistent

The assessment results don’t depend on your experience, emotional state, or education. They offer accurate and consistent results for an 18-year-old high school graduate or a seasoned executive with decades of professional experience.

Reliable & Objective

Our assessment focuses on universal brain aptitudes that don’t change after adolescence, similar to your genes, hair color, or eye color. These concrete facts about your brain's capabilities are not open to subjective interpretation.

Informative & Transformative

Interpreting how the results apply to your life is crucial. We help you connect the dots between your aptitudes and your personal and professional experiences. This process is informative and transformative, shedding light on your past and opening up new career possibilities.

Holistic & Personalized

Understanding your aptitudes is the start. We then explore all aspects of who you are—your personality, passions, and circumstances. Weaving together objective and subjective factors, we tailor a career path that suits your strengths and overall life goals.

Learn more about The Pathfinder Career Design Method™

How people’s lives
have changed

Before your program, my self-esteem was low because I found my job unrewarding and boring

Your work has made a tremendous difference in my life. Before I went through your program my self-esteem was low because I found my job unrewarding and boring. I used to think that the problem was with the people I worked with and not the job itself. Now I realize that my personality and aptitudes are not suited for this career and that the problem is not ‘them’, it is me. This experience has not only made me understand myself better but others as well.

B.Y. London, UK

None of the other testing methods hit the nail on the head

I had done lots of testing for aptitudes, preferences and interests before, but none of those methods really hit the nail on the head as the Rockport approach did. It took me a while to see what the difference really was, but as I got deeper into the career exploration process, it all started to make sense.  what I learned from the testing results alone will make a huge difference as I navigate my way through my newly chosen career path.

T.T. Austin, TX

You helped me make peace with my unconventionality

Before I came to Rockport, I went to a number of career counselors and never achieved what I hoped. I am one of those people who is a ’round peg in a square hole. Other career counselors were trying to make me fit into conventional careers and it never worked….you were able to help me to understand why I had always had difficulty in choosing a career path; that my combination of talents did not lend itself to most traditional well-paying and stable careers. You helped me make peace with my unconventionality and to see it as an asset rather than a liability.

M.M. Philadelphia, PA

How well does your career fit your personality?

Get FREE access to this masterclass

Does your personality type make a difference to work success?

Taught by sought-after Rockport Institute Career Consultant and renowned speaker

Shaina Keren MsED
Discover why your personality type:
Makes a difference to your career success
Could be the reason you’re unhappy at work
Plays a crucial role in finding your ideal career path
No spam, ever. 
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