Change lives with the leading certification in career consulting

An exclusive opportunity for motivated mental health professionals, HR professionals, educators and counselors to advance their skills to make a bigger impact, and to increase their income.

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Join the intensive, advanced training that equips you to administer the scientifically-based Pathfinder Aptitude Assessment and use the results to offer objective, accurate career guidance.

The average person spends 84,365 hours (one-third) of their life at work.

Everyone wants to be successful and fulfilled in their career. But the way we make decisions about how we’re going to spend one-third of our lives is often hit-and-miss.

We’ve got no access to objective information to help us choose the type of job best suited for us — so we pick a path based on what we know and hope for the best.No wonder many people struggle to find success, fulfillment, and joy at work — and spend years plagued with self-doubt; never reaching their potential, going through the motions, and searching for more…

As someone who works with people in all stages of their career, you’ve seen this struggle up close and personal.

People looking to move or choose new careers. Looking for clarity. Looking for “that thing” which lights them up. Looking for a career that makes their heart — and their bank account — sing.

What if there was a reliable, objective tool and proven method to confidently guide your clients to success?

The Pathfinder Career Design Method is a scientifically-based, whole-person method to help people choose — or change to — a fulfilling, successful career.

You will feel a deep sense of satisfaction, knowing that you have been instrumental in guiding them toward success in a vital area of their lives.

As an accredited Shaina Keren coach and a certified Rockport career consultant, you'll be licensed to administer and interpret the leading Pathfinder Aptitude Assessment and use the results to help people choose a job that matches their strengths, interests, values and dreams.

With deeper self-awareness, increased confidence, and eye-opening clarity to make informed career choices, your clients will look forward to Mondays (and Tuesdays, Wednesdays, Thursdays, and Fridays).

An advanced, hands-on training for purpose-driven professionals

Limited number of spots available
Enrollment closes December 15th, 2024

Based on
objective data

This certification licenses you to administer the Pathfinder Aptitude Assessment and interpret the results.

As one of the only tests in the world that measures 13 cognitive aptitudes, it provides an unbiased foundation to guide accurate and informed career choices.

Focused on
implementation

In addition to high-level content, you will get 1:1 feedback and group participation where you’ll apply the theory to real-life scenarios through role-plays, discussions, and hands-on exercises.

The extensive hands-on practice ensures you build confidence and competence to apply the method.

Developed by
the Rockport Institute

Established in 1981, the Rockport Institute pioneered the field of career coaching as we know it today. It has helped tens of thousands of individuals discover a fulfilling career.

Facilitated by
Shaina Keren, M.S.Ed

Shaina Keren is a prominent and sought-after career consultant, trainer, speaker, and podcast guest. She trained directly under Nicholas Lore, the founder of Rockport Institute, and has helped over 2000 people find jobs they love.

Cultivate your career.

Become a trained career consultant and take your impact and career to the next level

You’re driven by a calling to make a difference. Whether you’re a therapist, teacher, recruiter or counselor — you show up for more than a paycheck.
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Your genuine desire to serve shows up in how you guide, support, and empower the people you work with. You’re known for your non-judgmental compassion, sharp insights, and empowering support.

And with the groundbreaking method you’ll learn in this program, you can help your clients achieve the career clarity they’re looking for — while advancing your professional skills.

After completing this advanced training, course, you will receive:

A license to administer the Pathfinder Aptitude Assessment

A Rockport Career consultant certification

A Shaina Keren Career Coach accreditation

With this advanced certification, you will have the expertise to:

Administer the Pathfinder Aptitude Assessment and interpret the results to offer your client personalized, valuable feedback

Use the Pathfinder Career Design Method to offer practical, career guidance that empowers individuals to actualize their deepest potential

Build your reputation and credibility as an expert as an expert career consultant

Charge market rates for professional aptitude testing and career guidance ranging from $500/single session to $5000/package of several sessions

With your holistic, data-based guidance, your clients will:

Develop deeper self-awareness, appreciation, and understanding of their natural strengths

Discover the underlying reason why they haven’t been successful at their jobs and feel validated at their challenging career experiences

Arrive at clarity about the type of job that will match their talents, strengths, personality types and values

Have the confidence to pursue a meaningful, satisfying job that is both practical and perfect

What is the Pathfinder Career Method?

A proven way to give us objective information about what our brain likes to do, and then use that data in alignment with values, likes, passions, dreams and goals to choose a career where we will thrive.

To understand the power of this method, let’s meet Mr Hippo…

Imagine Mr Hippo the hippopotamus pursuing a career as a prima ballerina because he always loved going to watch the ballet. Even if he changes bosses, reads self-development books, goes to therapy, works with a mentor, gets a pay raise, moves companies, gets positive feedback, or attends a motivational seminar, he will never succeed. He may get depressed, look down on himself, and be demotivated. He may think “if only I tried harder, I’d succeed”.

Mr Hippo wearing a suit dressed like a Security Guard

MR. Hippo
Security Guard, CIA

We know the truth: When Mr Hippo figures out — and uses — his natural strengths to choose a job like a security guard for the CIA (if he loves spie movies) or a bouncer for a nightclub (if he’s a night owl and loves to party) — he will excel.

Mr. Hippo is a funny — but profound — example of why we do or don’t succeed at work.

The Fact Is

A successful, fulfilling meaningful career starts with knowing what your brain’s wired to do best.

Because when do things our brains are good at and our brains like doing (our natural aptitudes), we’re happy. We’re challenged. We’re excited. We’re successful.

Conversely, when we work in a job that doesn’t use our natural aptitudes, we’re demotivated. We’re bored. We’re drained. We.re stifled. We know we need a change, but we don’t know how to choose a more meaningful, joyful job.

The Pathfinder Career Design Method begins with the Pathfinder Aptitude Assessment, and then uses the assessment results — plus an in-depth exploration of their values and needs — to help a person to choose their career.

The Pathfinder Aptitude Assessment is an objective, fact-based measurement of how our brains function and think.

Based on the most advanced research in human behavior, the Pathfinder Aptitude Assessment delivers consistent, accurate & objective results about 13 inherent natural skills and strengths (aptitudes). There are no “good” or “bad” results; the test simply offers data about one’s brain’s natural way of working and thinking.

How it compares to other tests

Other tests, like the Jung, 16 personalities, Kolbe, and Clifton Strengths, focus on personality, learning styles, or group strengths.

These assessments are useful for identifying specific organizational roles but don’t offer an objective, comprehensive perspective essential for long-term career planning.

The Pathfinder Aptitude Assessment

Level of knowledge or experience of the working world.

Does not require any knowledge of professions or careers. It provides accurate results whether you've just graduated from high school or have had a successful career as a senior executive.